Former members
People who trained with you before and may be open to returning under the right message and timing.
Former members. Real opportunity.
Your old gym contacts may be worth more than your next cold lead.
Former members, expired trials, and old leads may still be a real revenue opportunity for your gym. Member Winback helps independent Canadian gyms revisit the opportunity already sitting inside their own database.
Check if your old list is worth revisiting
Founding offer C$299 CAD · first 3 paying clients
No call required. No customer list needed for the written eligibility check.
Former members still belong.
People belong here again.
Client-controlled by default. Clear scope. No new CRM. No ad spend.
A dormant database is a real opportunity
Former members. Expired trials. Old leads.
These people already know your gym. That is a different starting point than reaching a completely cold audience.
Expired trials
People who tried or explored your gym but did not continue into membership.
Old leads & enquiries
People who asked about joining, pricing, or programs but never took the final step.
How Member Winback works
A focused process for independent gyms.
We stay inside the approved C$299 scope and keep the workflow client-controlled whenever possible.
Identify eligible groups
We help define which former members, expired trials, or old leads are practically worth revisiting.
Develop a comeback strategy
We shape one clear approach based on your gym model, economics, and likely segments.
Prepare a 3-email campaign
We build the copy, segmentation rules, and launch notes so the campaign is ready for approval.
Your gym keeps control
Your gym retains control of its raw data and send process whenever possible. We support QA, launch prep, and measurement.
Founding offer
C$299 CAD
One-time for the first 3 paying clients.
- No recurring contract
- No ad spend
- No new CRM
Founding-client availability currently excludes British Columbia.
Exactly what’s included
- Up to 500 eligible contacts
- Up to 3 segments
- One comeback strategy
- One 3-email campaign
- One revision
- System-specific launch preparation/support
- Final reconciliation/report
No results guarantee. This is a focused, productized service — not open-ended consulting.
Low-friction by design
Your data stays with you whenever possible.
The written eligibility check starts with approximate counts only. No customer list or CRM access is required to check fit.
- Your gym keeps control of raw identifiable customer data whenever possible.
- Member Winback handles strategy, segmentation rules, copy, QA, launch preparation, and measurement.
- The default workflow is client-controlled.
Who it’s for
- Established independent gyms with a dormant historical database
- CrossFit, functional fitness, strength, small-group training, and PT-focused facilities
- Gyms with customer economics that justify a reactivation effort
- A team that can respond to interested people
Who it’s not for
- Brand-new gyms with no historical member/lead base
- Businesses unable to establish a lawful messaging basis
- Gyms looking for paid ads, social media management, or ongoing lead generation
Simple process
Easy to evaluate before anything serious happens.
The goal is a written eligibility check first — not a forced call and not immediate payment.
Written eligibility check
You share approximate counts and a few operating details. No customer list is needed at this stage.
Written scope & approval
If it looks viable, you receive the exact scope, responsibilities, and client-controlled workflow in writing.
Build & client-controlled launch
After approval, Member Winback prepares the campaign and launch materials for your gym to review and run.
FAQ
Common questions
Possibly. The point is not whether your software has sending features. The point is whether your gym already has a clear strategy, practical segmentation rules, and campaign copy ready to use.
No list is required for the written eligibility check. The default workflow is client-controlled, and your gym keeps control of raw identifiable customer data whenever possible.
No. Member Winback does not guarantee recovered members, revenue, ROI, or results.
Not by default. The normal path starts with a short written eligibility check.
No. The founding offer does not require a new CRM.
A win-back does not automatically require a discount. The comeback strategy can be built around other reasons to return if that fits your gym better.
Written eligibility check
Check if your old list is worth revisiting.
Share approximate counts only. Please do not include member names, email lists, phone numbers, or any other customer data.
Founding-client availability currently excludes British Columbia.